Privacy Policy
Great value for money
- Great Prices
- Honest Advice
- Unbeatable Service
- All major brands stocked
- Over 50,000 tyres fitted a year
- Same day fitting
Offering a wide range of leading tyre brands at great prices
We supply & fit tyres for all major vehicle manufacturers
“Excellent service from Reece today phoned at 3.15 took my van there for two tyres and tracking, all done and on the road by 4.30 thats what i call fast and efficient service. Thanks very much definitely be using again”
David Cox
1. Cookies
By using this website you consent to the usage of data captured by the use of cookies. Cookies allow us to do multiple things to enhance and improve your browsing experience on our website. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.
We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website for you, the user; this includes allowing us to geo-target our users, to make websites more personal and relevant to you.
Below are the third party tools we use:
Google Analytics
Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.
Using Google Analytics we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.
We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy.
Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on
Google Analytics Advertiser
We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
- Remarketing with Google Analytics
This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.
Google AdWords
We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.
DoubleClick
We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.
Website Optimiser
Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.
Call Tracking
We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.
Visitor Tracking
We often record and monitor user’s behaviour around a website to analyse how we can improve its performance.
2. Privacy Policy
3. Personal Identification Information
4. How We Store & Protect Your Information
5. Sharing your Personal Information
6. Variations to the Policy
If you feel that this site is not following its stated information policy, you may contact us by email or by phone.
- When you buy a automotive services
- If you sign up to one of our mailing lists
- If you respond to a promotion or enter a competition
- If you use our website
- When you log in to the WiFi at one of our depots
- If you contact us directly via email or on the telephone
- If you create a credit account
Your Name (First & Last)
To send you your invoice, take payments and to give you a more personalised experience. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.
Payment Information (Bank card details & billing address)
Address
Purchase history
This helps us to tailor our communication so we can send you automotive information we think you’ll be most interested in. We will contact you to inform you of important renewals such as MOT and Service reminders. We’ll keep this for as long as you’re on our database.
IP Address & Device type.
Like most companies we have Cookies installed on our website so that we can track visitors (this is just a small piece of code inserted into a website’s HTML). We use Cookies to target adverts at people online who have visited our website. For more information on this, you can see our Cookies policy here. We also can see information such as the device you use to access our website, and this helps to inform us on how to provide the best customer experience for you. You can clear your Cookies at any point and details of how to do this are on our Cookies policy.
Email address
Mobile number
To send you reminders about your appointment or to send you information you need to know about the services you are booked in for. Please note we have to pass your mobile number on to a trusted external company who send out text messages on our behalf. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.
We work hard to deliver great services, so from time to time we might also contact you for market research purposes to help us achieve this. We respect your privacy and will never share your information with third parties unless you give your consent.
Your rights
You have lots of rights in regard to your data.
- The right to be informed about how your data is used and collected (this privacy policy should outline this – but if you have any further questions you can get in touch)
- The right to request what personal information we have on file. You can request this by emailing enquiries@treadfirst.co.uk, please note it takes a little while to pull this together but we’ll make sure we get it over to you no later than one month after requested.
- The right to make sure your information is correct and up to date. If you want to update any of your information, including your marketing preferences, you can email us and we’ll update this within a month.
- If you decide you no longer want to receive marketing communications from us you can opt out at any time by writing to us by mail or email (see the section “How to contact us” below). This process may take up to one month from receipt of the letter or email.
If you decide our services are no longer for you and you would like us to delete data we hold on you then you can do that too, please include your name, address, and/or email address when you contact us.
The right to ask us to move your data to another company in a safe and secure way.
Contact Us
If you have any questions related to this privacy policy, your rights or need information on your data then you can contact us via post using the addresses below, via telephone using the numbers below or via mail enquiries@treadfirst.co.uk
How to find out your tyre size
Just look for the code on your tyre’s sidewall. This will help you to easily find the tyre you are looking for.
Still not sure?
Speak to a friendly expert at your local branch:
Why Choose Treadfirst?
- All major brands stocked
- Over 50,000 tyres fitted a year
- Same day fitting
- Local, friendly technicians
- Comfortable garage environments
- Honest, unbeatable service
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